Yes, this is so important that we’re highlighting it again.
Mission statements and the company’s story do not always get the attention they need. Storytelling goes a long way in demonstrating a company’s core values, its mission, and the reason behind why they exist. When told correctly, a company becomes more human and, therefore, accessible.
Individuals on the job-hunt don’t only look at the job profile, requirements, and duties. They also research the business, its leaders, and its values and mission. Job seekers overwhelmingly cite an employer’s mission and values as key criteria: 73% of candidates say they wouldn’t apply to a company whose values didn’t match theirs.
This is another opportunity to tailor candidate profiles to fit your company better. Having employees whose values align well with yours can make for a good match and help your company reach its goals faster. Don’t be afraid to make it clear what you stand for as a business. Include your mission statement and any core values you have on the job posting.